HelloI'm Jero...

I'm a UX Designer with over 15 years of experience in travel and e-commerce, specialising in conversion optimisation and data-driven experimentation.

Photo of Al-jerreau Davids
Photo of Al-jerreau Davids

An analytical mind who thrives where design meets code and decisions are driven by evidence, I focus on turning complex problems into clear, usable experiences.

Designing
with
purpose

Photo of Al-jerreau Davids

When not designing, I enjoy painting, playing padel, and exploring the outdoors. I believe that creativity and curiosity fuel my work, and I'm always eager to learn and grow as a designer and as a person.