Personal project — 2026 Online identity for Dalila
Dalila is a master stylist working out of a hair salon in Huizen, and needed a digital presence that would attract new clients, while making it easier for existing clients to book. She particularly wanted to attract a trendy clientele, and needed a website that would reflect her commitment to quality and creativity.
Reducing booking errors
One of Dalila’s biggest concerns was not booking a finishing service. Since this is part of her signature experience, she wanted to make sure clients would be aware of it when booking. To solve this, I added a clear note on the booking page, and also added a pop-up that would appear if a client tried to book without adding the finishing service. This way, we could reduce the chances of clients missing out on the full Dalila experience.
