Booking.com — 2019 Ski Landing Page Redesign

Ski landing page redesign showing resort cards and destination content

Redesigning Booking.com's ski landing pages to help undecided travellers discover destinations before searching. The existing pages prioritised transaction over inspiration, hurting engagement and SEO. By leading with resort content, maps, and image galleries, progression to search results increased by 33%.

Sketches of different concepts states of the overview side panel
All mobile screens from the ski landing page redesign, showing the progression from the original search-focused layout to the new design with inspirational content and maps
Desktop screen progression from the original search-focused layout to the new design with inspirational content and maps
Desktop map view showing resorts across the region with key details at a glance
Desktop map view showing resorts across the region with key details at a glance