Supplied - Landing pages refresh & Webflow build

Supplied’s existing website was built before the product was fully formed, leaving the messaging vague and the design outdated. I redesigned all existing pages and built new vertical pages in Webflow, updating the visual identity, rewriting the copy for clearer positioning, and restructuring the site into reusable components so the team could edit content without breaking layouts.

The original site was built early, before there was a mature product to market. The messaging didn’t reflect what Supplied actually did, the design was outdated, and the site was fragile. The founder was regularly breaking layouts when making updates because the Webflow build had no component structure. Every edit was a risk.

The business had evolved significantly but the website hadn’t kept up, making it harder to communicate the product’s value to potential customers.

I redesigned all existing pages and created new pages for product verticals, updating the visual identity with refined colour, typography, and style. Product screenshots were updated to reflect the current product and feature descriptions were rewritten, working closely with the team, to communicate clearly what Supplied does and who it’s for.

The Webflow build was restructured entirely around reusable components, so the team could update content, swap copy, and make edits without touching styling or risking layout breaks. The site went from something that required designer involvement for every change to something the team could maintain independently.